MG Select

Cyberster & M9 Launch

A social-first launch campaign positioning the MG Cyberster as the fastest MG ever — accelerating from 0–100 km/h in 3.2 seconds.

Impact

The campaign successfully positioned the Cyberster as a performance-led electric sports car, building excitement ahead of its arrival and reinforcing MG’s evolving identity in the EV space.

Leveraging events like 21 Guns and GenSpeed to showcase the EV.

61.3 L+

Overall views

3.14 L+

Overall likes

5.12%

Engagement Rate

The Challenge

When MG Select prepared to introduce the MG Cyberster and the M9, the goal wasn’t just to announce a new car.

It was to signal something bigger. A new era of electric performance and design-led mobility.

The challenge was to build anticipation before launch while ensuring the performance credentials of the Cyberster stood out in a crowded EV conversation.