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Nestlé Nangrow

What's Growing On?

Turning child nutrition questions into a conversation that modern moms actually want to have.

Impact

Trendies Awards '26 | Influencer Marketing Awards

- Brand of The Year

- Excellence in Podcast Collaboration

- Health & Wellness Sector

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Trendies Awards '26 | Brand Disruption Awards '26

- Most Disruptive Brand Storytelling

 

The campaign successfully turned a complex nutrition topic into an engaging content series for young mothers.

1.89M+

Views across episodes

4.7%

Engagement Rate

4

Trendies Award

The Challenge

For new moms, child nutrition is a maze of advice, opinions, and internet myths.
 

Between family suggestions, online forums, and social media, it becomes difficult to separate science from speculation.

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For Nestlé NanGrow, the challenge was clear: How do we address real concerns around toddler nutrition while building trust, credibility, and engagement with young Indian mothers?

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